Meet Courtney Lacey:

THE BEARD XPERT

Courtney isn’t just an entrepreneur—she’s a force. With relentless drive and a fire for high-performance self-care, she built The Beard Xpert from one bold vision: to turn grooming into a power move for men who lead, build, and inspire.

Built from Hustle. Backed by Vision. Led by a Woman Who Knows What a Damn Good Beard Looks Like.

The Beard Xpert didn’t start with a corporate budget or some dude in a suit—it started with Courtney Lacey.

A powerhouse of grit and vision, Courtney built this brand because she has a thing for beards—real beards. The kind that turn heads, drop jaws, and make people take notice.

She believes every man deserves that kind of power. Not vanity. Not fluff. Power. Because when a man takes care of his beard, he’s not just grooming—he’s showing up. Stronger. Sharper. More confident.

For over seven years, Courtney has been crafting premium, all-natural beard care for the men who lead, build, and conquer. Products that don’t just shape beards—they shape the men wearing them.

From Our Founder

"I created The Beard Xpert because I believe self-care is a leadership skill. When you take time for yourself, you show up stronger for everyone else."

— Courtney Lacey, Founder

The Principles Behind the Presence

Excellence

No shortcuts, only clean-high performance ingredients.

Discipline

Daily rituals create lasting results and intentional presence.

Authenticity

We lead with purpose, not trends. Our products reflect real value.

Intention

From the first glance to the final word, how you show up matters.

Why High-Performers Choose The Beard Xpert

The Beard Xpert is for men who care how they show up. It’s grooming that

supports presence, confidence, and purpose, day in and day out.

  • Expert-Crafted Formulas

    Precision-blended using all-natural ingredients with performance and purity in mind.

  • More Than Grooming

    It’s a daily ritual of confidence, presence, and personal mastery.

  • Built for High Achievers

    Created for men who lead, build, and inspire. This is grooming with purpose.

What Our Customers Are Saying

Andrew

I’ve been growing my beard for 16 years, been throwing away countless amounts of money on products that never work, untill I came across the Beard Xpert!! Not only does this product work great, it makes you feel great using it. Definitely hooked on for life!! 100/100 recommend.

D Re' Shawn

It is a great product. Smells good. Leaves beard soft all day. I use day and night.

Jason

I'm a barber and I've been using it on myself and clients!The Mahogany Teakwood!! That's all I need to say!! Literally the best, and it's all organic with no alcohol that ends up drying up your beard.

For men who lead, build, and own their presence.

Join the Brotherhood

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